The 20th anniversary of the company is an ideal opportunity to break the Guinness record!

Okrągła rocznica istnienia firmy inspiruje osoby odpowiedzialne za zarządzanie i kreowanie wizerunku przedsiębiorstwa do inicjowania niecodziennych działań. Niektórzy, obchodząc 20-lecie firmy, decydują się na zorganizowanie z tej okazji eventu, skupionego wokół wspólnego bicia rekordu Guinnessa. Takie rozwiązanie nie tylko doskonale integruje zespół, ale także zwraca uwagę mediów i liderów opinii. Ponadto stanowi świetny sposób na zapisanie ciekawego i nietypowego rozdziału w dziejach firmy. 

Why is it worth breaking the record for the company's 20th anniversary? 

All activities integrating employees are extremely important from the point of view of building relationships in the group and loyalty to the company. The positive atmosphere developed during the time spent together "outside the desk" pays off in more effective implementation of goals and greater loyalty and responsibility towards colleagues. 

Office party focused on breaking a world or Polish record together, improve relations between employees, build a sense of community and alleviate tensions that may arise during everyday duties. 

In modern companies, based on the work of specific teams, employees must learn to cooperate with each other, and nothing unites them more, than the common goal of breaking a record. if you have well-coordinated team at work, this challenge will be perfect for them! to, however do it wisely and consciously, before it mustw analyze the state of relations between employees as well as their characters and motivations. 

How to organize a record-breaking together celebrating the company's 20th anniversary? 

The organization of the record attempt, carried out as part of the company's 20th anniversary celebrations, focuses on refining the three most important elements: 

1. Idea 

The very decision of the company to celebrate the 20th anniversary of the company's existence in such an original way as a collective Guinness record breaking gives a clear signal that the organization approaches its activities in an unconventional way and has the ambition to show something in the best way in the world. . These are the values that especially the youngest consumers are looking for. When choosing a record to break, remember that breaking the record is not always about being the best. The point is to find an activity that will sincerely engage everyone around a common idea. This is what efficiency is all about integration meetingwhich is undoubtedly also the round jubilee of the company. 

2. Implementation 

If you want to obtain a certificate of officially breaking the Guinness Record, it is best to contact the Records Office. The specialists there will help us go through all the steps of the necessary procedure. The official record breaking must take place in accordance with specific guidelines, while maintaining the necessary safety rules. A judge or coordinator may appear at the event site to verify the result or help collect evidence. Finally, officially present an appropriate certificate as soon as the record is broken. The organizer must provide the record-breaking participants with all materials enabling them to participate in the challenge, as well as souvenirs that will allow them to remember their participation in this event for many years to come. 

3. Special offer.  

Each record breaking should be properly publicized in the media. Inform the closest press, radio and television editorial offices about the organized event, provide details and provide the approximate number of participants. The more original the idea to break a world or Polish record, the more media interest we will arouse. Additionally, don't forget about the value and potential of your own social media - live reports or videos shot while breaking the record will certainly interest your followers on Facebook, Instagram or YouTube. 

Original ideas to break the record on the occasion of the 20th anniversary of the company 

Jeżeli reprezentujesz branżę gastronomiczna lub oferujesz produkty spożywcze, możesz postawić na bicie rekordu w jedzeniu sprzedawanego przez Twoją firmę specjału. Równie dobrym pomysłem jest także stworzenie możliwie największej wersji oferowanego na co dzień produktu. Np. gigantycznego burgera, największego ciastka, czy najdłuższej kanapki. Zbiorowe bicie tego typu rekordu warto połączyć z organizacją wielkiego pikniku rodzinnego, na który zaprosimy także rodziny pracowników oraz lokalną społeczność. Przy tej okazji możesz także zorganizować np. warsztaty kulinarne dla firm, będących Twoimi partnerami biznesowymi.  

Companies in the service industry can bet on breaking the record for the longest, uninterrupted provision of the offered service. For example, bookstores can organize a reading aloud marathon, IT companies - a programming marathon, fitness clubs - a zumba or aerobics marathon, and dance schools - a tango marathon. It will not only be unusual team building for the company's employees, but also the opportunity to strengthen relations with customers.  

 It is a very good idea to combine the record-breaking with a charity event or use the strength and potential of the local community during the record-breaking, e.g. a florist can try to break the record in the number of arranged bouquets, which will then decorate the spaces of nearby hospitals or centers for the elderly and disabled. 

Let's remember that the record we want to break on the occasion of the company's 20th anniversary does not have to belong to the official Guinness collection. The leitmotif may be the "twenty" itself, symbolizing the number of years the company has been on the market. An anniversary record may consist in, for example, creating 20 copies of a limited version of a product offered on a daily basis.