The current situation is causing a crisis in many industries. Tourism, gastronomy, transport – these are just some of them. Entrepreneurs are therefore forced not only to manage the company in a turbulent environment, but also to make difficult decisions, e.g. reducing employment. Questions about actions in the crisis abound on online forums, and more and more requests for help appear on social media. Crisis management? Take advantage of expert support.
Due to the need of the situation, an initiative was created for free consultations, which will provide answers to the following questions:
- How manage internal communication in the company to prevent communication chaos and gossip (employee layoffs, salary reductions)?
- How talk to customers during the coronavirus pandemic (no payments on time, no deliveries on time)?
– How to stop the decline or even increase sales? What are the possible solutions also for B2B.
- What online activities (SEO, AdWords, Marketing Conversion) can support your business during the crisis?
– How to determine hierarchy threats?
- How build a strong brand in the current situation?
- How rebuild tarnished image?
More: commplace.pl/oferta/
What is the help?
Any interested entrepreneur can receive a free consultation on crisis management in their organization. Applications accepted: commplace.pl After receiving your message, a Commplace expert will contact a company representative.
Who is an expert?
Sebastian Kopiej – specializes in crisis management, as well as automation of sales and communication processes. He has 25 years of experience in the industry, during which he has cooperated with over 300 companies. He is a graduate of MBA BCC in Warsaw, SGH in Warsaw, WSB in Poznań and Political Science at the University of Wrocław. He is the owner of Commplace (strategic consulting, crisis management) and Dwór Korona Karkonoszy (event organization, over 750 weddings).
The action is coordinated by the Commplace agency, whose specialists have been dealing with communication since 1996. Currently, they support companies in the field of crisis management, ePR, SEO and sales process optimization. More information: www.commplace.pl
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Crisis management in the company – stages
The pandemic took us all by surprise. It hit entrepreneurs particularly hard. Companies faced new challenges. They had to redefine their goals and management strategies, adapting them to the current realities.
An important stage of crisis management in the company is the appointment of a crisis team that will be responsible for supervising the entire process and communicating with stakeholders. The staff should consist of competent people who have knowledge in the field of crisis management, know the company, its nature and goals perfectly, can give orders efficiently and can cope with working under time pressure. The team should include people from the public relations department who will ensure that the company's good image is maintained.
The main task of the staff is to analyze the threats resulting from the crisis situation and determine which of them are the most dangerous for the company. On this basis, the staff determines the actions that should be taken to deal with the situation.
The key to managing a crisis situation is to develop an appropriate strategy that takes into account actions to strengthen the image and minimize losses. In crisis management, time and speed of reaction are important. The sooner a company takes steps to combat the crisis, the better off it will be. She will have the opportunity to efficiently and effectively manage individual processes and adapt her activities to the current situation as much as possible. Thanks to this, the crisis will not have a significant impact on the company's operations, which will maintain its stable position on the market.
What counts in crisis management is efficient decision-making and maintaining dialogue with stakeholders. What should communication in a crisis look like?
Effective crisis management – communication
In a crisis situation, chaos appears - especially inside the company. Employees overwhelmed by the influx of information may feel anxiety, fear and uncertainty. Therefore, it is important to ensure consistent, clear communication. Managing internal communication is an important element of dealing with a crisis situation. The key is to select appropriate communication channels and create well-thought-out messages. The company must be honest and open. The employer should not conceal important information from his subordinates, keep him informed about the management process and correct incorrect messages that may cause chaos - which is so unnecessary in a difficult crisis situation. All information should be provided in a precise, calm, calm and understandable manner.
How a company treats employees during the pandemic may define it for years to come - it will affect its image as an employer brand. The company should show empathy and understanding - remember that the pandemic is a difficult time not only for the employer, but also for the employees. The company's goal should be to efficiently manage employees' emotions, provide them with appropriate support in difficult times and emphasize their importance for the company - adapting internal employer branding to the crisis situation (e.g. how to rebuild a well-coordinated team in remote work, ensuring employees' safety during stationary work).
Efficient communication is the basis for building long-term relationships not only with employees, but also with the company's clients, business partners and other stakeholders. Authenticity and professionalism are important in communicating with the external environment. The company should carefully verify all information and provide consistent messages.
Crisis management in the company – what can you gain?
Effective crisis management helps you deal with a difficult situation. It minimizes the risk of damage that could significantly affect the company - its image, market position, etc.
Internal communication is of great importance in crisis management, and therefore group communication. It largely determines whether the company will maintain business continuity. Efficient management of communication processes is a chance to maintain employee trust. A company that takes care of the well-being and positive experiences of its employees, as well as focuses on a clear and logical flow of information between individual departments, can avoid an image crisis caused by chaos and disinformation. By taking care of his team, the employer will prove their value and thus gain their loyalty.
Crisis management is an opportunity to rebuild a damaged image - especially in the eyes of customers or business partners. This is an opportunity to maintain stakeholder trust, maintain market continuity and minimize losses.
The crisis management strategy developed for the current pandemic situation will provide insight into how to deal with a similar crisis, should one occur in the future. The analysis of activities will allow us to draw conclusions and prepare a course of action for the eventuality of another crisis.
For crisis management to bring the expected results, it must be conducted in a thoughtful and professional manner. In crisis management in a company, there is no time for hasty decisions or illogical steps. It is important to act in accordance with the strategy developed on the basis of a detailed analysis of the current situation. It is worth using the help of a professional who will present the basics of management in a clear and understandable way, which will make it easier to plan an effective strategy.