Jeśli chcesz zmotywować pracowników do pracy, zaproponuj im dodatkowe benefity. Pomyśl o tym, by na stałe włączyć turystykę eventową do swojej strategii. Dzięki temu wyróżnisz się na rynku, a tym samym wzbudzisz zainteresowanie potencjalnych kandydatów. Sprawdź, dlaczego warto organizować imprezy firmowe! And what is event tourism anyway?
Event tourism: what is it?
Company events are very effective communication tools both at the external and internal level. They not only improve the image of the company, but also strengthen the bonds between employees. This is the perfect opportunity to build or expand your network.
Event tourism is defined as trips aimed at taking part in special cultural events. They take place on a strictly defined date. The proposed events will stay in the memory of the participants for a long time.
Organization of company trips can give you a headache, because it requires taking care of many things. If you want the trip to be a success, take into account the specificity of the group. Match the attractions to the interests, character and sports predispositions of employees. Not everyone likes climbing in the mountains, just like not everyone will go for a demanding bike ride or a quiet walk along a forest trail.
Event tourism as an element of employer branding?
Excellent idea!
Let us take care of all the details!
Event tourism and the atmosphere at work
Organizacja wydarzeń firmowych może być skomplikowanym przedsięwzięciem, w związku z tym, rola agencji eventowych z biegiem czasu nabrała większego znaczenia. Planowanie imprez i wyjazdów pracowniczych obejmuje:
- choice of theme,
- logistics issues,
- delegating tasks,
- security,
- marketing and PR,
- setting the budget and managing finances,
- preparation of a survey for participants and feedback.
But remember that the effort pays off. Incentive tourism improves communication and teamwork. In addition, it allows you to quickly build a network of contacts that will help in your further career. It effectively promotes the company's culture and arouses enthusiasm and a sense of loyalty. Remember to adjust the place and nature of the trip to the needs of the participants. If you and your employees like to spend time actively, you can offer outdoor games, rafting on the river, climbing in the mountains, or white madness on the slopes.
Why is it worth organizing a company trip?
Event tourism is profitable for many different reasons. One of the main reasons why companies organize employee trips is to brainstorm new, complex projects. A change of scenery can help you focus and think creatively. It will be easier for employees to get out of their comfort zone and say what they really think about a given project. If you want to achieve your goal, combine brainstorming with team-building activities and interesting forms of entertainment in your free time.
Wondering how to find the perfect one hotel for a business trip? If you want employees to really unwind and recharge their batteries, look for an out-of-the-way facility. This is a great opportunity to get away from the city hustle and bustle. If you are traveling with a large group, check if you can book the hotel exclusively. Thanks to this, no one will disturb you.
Event tourism: a way to build an effective team
Employee events, just like event tourism itself, in this case are intended to encourage employees to make more effort. Well-paid team members feel appreciated, and thus approach their duties with greater commitment. In this way, the company can also close productivity gaps or focus on priority activities. In addition, incentive trips support cross-departmental collaboration. Thanks to this, the company can gain a competitive advantage.
Few activities can be as effective in de-stressing and motivating employees as event tourism. It will bring a breath of freshness to your daily routine. You can combine training or a conference with teambuilding games so that employees gain new skills and at the same time forget about their duties, even for a moment.
Incentive trips: a proven method of employee motivation
Event tourism includes incentive trips that, unlike many business events, focus on fun, delicious food and physical activity, not on work and education. In this way, they most often reward the best employees of companies from the insurance, financial, technological, automotive and pharmaceutical industries. The incentive travel market is extremely demanding and competitive.
Typically, these types of trips last 3-7 days and combine integration games, opportunities to establish valuable professional contacts and free time. In this case, the employer covers most, if not all, of the expenses. It can organize holidays for top employees, specific departments, VIP clients or key business partners. Sometimes he invites employees with an accompanying person. An external or internal corporate event planner is responsible for organizing such trips.
If you want to stand out from the competition, include event tourism in your promotional strategy. Consider organizing recreational activities, such as cooking workshops or paintball championships. You can also buy tickets for a theater performance, cabaret performance or concert.
How to organize a party – see event configurator